In today’s world, it’s important to understand financial concepts and how they apply to your life. Whether you’re just starting out as a student or are looking for a career change, studying the finance major can help you make better decisions with your money (and also lead to you earning a lot of money!). If […]
When people think of investing in startups, they often conjure images of wealthy venture capitalists who have access to a seemingly endless supply of money. While these investors can be extremely helpful for young companies, there are also other ways to get involved with angel investing that don’t require a massive bankroll or an MBA
Company culture is climbing the ranks of business buzzwords, but what does it actually mean? It’s not just about perks like free lunches and gym memberships—it’s about creating a workplace where employees feel valued, motivated, and invested in the success of your company. In this post I’ll explain how to create a healthy company culture
Personalization in marketing is the ability to create specific content for individual customers, based on their past behavior. It’s not a new concept, but personalization is becoming increasingly important in the age of big data and machine learning. Personalization can be used across many facets of your business: from website design to email marketing to
Affiliate marketing is a great way to make money or get traffic if you’re smart about it! Let’s talk about what makes affiliate marketing such an attractive way of doing business, and how you can build a successful affiliate program that works for everyone involved. Get to know your audience. You don’t have to be
Marketing is about influencing consumer behavior. No matter what product or service you’re marketing, your goal is to make potential customers feel a certain way. That’s why the way you phrase your message can make all the difference in how successfully it resonates with your target audience. It’s not just about what you say—it’s also
The financial industry is evolving. More specifically, it’s undergoing a digital transformation. The term fintech refers to the intersection of technology and finance, and as this space has grown rapidly in recent years, so too has its impact on financial services providers—and even consumers. So what does this mean for banks? It means that if
Entrepreneurship has a dark side, and it’s not just about the stress of running your own business. It’s also about the mental health challenges that come with starting a business. The challenges can be overwhelming and scary, but they can also be managed when you understand them — and that’s what this article is here
Money is a powerful tool. It can help us achieve our goals and gain respect, but it can also cause stress, anxiety and even depression. The psychology of money is complex—and sometimes confusing—but understanding how our emotions affect our financial decisions is key to personal finance success. Here are some common ways that emotions influence
Social media is a powerful tool for business. It can help you reach the public and grow your audience, build brand awareness and trust, and even boost sales. But if you’re like many people who use social media—and do so poorly—your efforts are likely being wasted on unengaged users. Instead of spending all of your